A quiz is a series of questions, which participants have to answer. The type of questions included depends on the website niche. The quiz or poll on a website presents numerous benefits.
They are exciting and encourage people to learn and spend time on your web page. In recent years, quizzes have become a great teaching tool. The best thing is that they are available in various formats, and you can choose one that will increase engagement on your site.
The quizzes not only educate people but also allow people to share factual and vital data.
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Website Quizzes Increase Engagement
Whenever a website has interactive content, it helps to boost. 81% of online marketers agree that interactive content captures people’s attention effectively.
Quizzes and polls are some of the best ways to increase engagement. They are widespread on various social media platforms because a single online quiz can be shared as many as 2000 times. This is according to research conducted by BuzzSumo.
Here is how to create an interactive and engaging quiz.
Have goals
Before you choose the quiz to use on your website, consider your goals. The quiz should suit your purpose and help your social media grow and experience increased engagement.
The best way to do this is to use it in the primary CTA. When used effectively, it brings you quality leads that you convert into customers.
For example, you can write something like, “Follow us on Twitter for more interesting quizzes” or “Tag someone who needs to take this quiz.”
Another way to engage people is to ask users to share their results in comments, mainly social media posts. It can quickly go viral because it appears on your friends’ feeds, and they are likely to share it.
Create a Quiz Based On a Relevant Topic
Once you know the goal of your quiz is, look for the best topic for it. The topic should be related to the services or products you are selling. The chosen topic should be appealing to your targeted audience.
Something different from what your audience is interested in may not generate the desired interest.
The best way to do this is to find trending topics in your niche. For example, if you deal with travel and such services, create a quiz about the hottest and most exciting destinations.
If your audience is youthful, check the latest TV shows and films to relate to them quickly.
Keep it simple
The quizzes are short and easy. Any that is brain-racking will make people abandon your poll and may not find them interesting enough to share with others.
Creating something that hooks participants and leaves them thrilled enough to share with other people is vital. Most quizzes are one per page, encouraging users to move from one page to the other after answering the question.
This piques your followers’ curiosity, and this is what keeps you clicking on the following button just to see the other questions. Make sure you provide multiple answers options to the minimum.
When a question has many possible answers because users are overwhelmed, give a maximum of five options, but let them be different.
Create interesting and fun content
Spice the question with different visual cues. It draws more people to your website and keeps them engaged throughout. Start with a catchy headline that will attract readers and keep them hooked.
For example, when you pose a question, it tends to interest people, such as “How types of burgers do you know?” The quiz content must be entertaining and, more importantly, leave users satisfied.
Research your potential participants
Once your website quizzes become popular, collect data regarding them. This will help you see how your content is doing and identify the most effective social media platforms to use.
Use tools like Google Analytics to see if you are reaching your targeted audience. Also, check and analyze common outcomes of the quizzes.
This type of research helps you customize future content effectively for marketing campaigns.
Why You Should Make a Quiz for Your Site
One of the tremendous benefits of quizzes is that you can use them to answer their questions. In addition, the quizzes can confirm or invalidate their suspicions.
A glance at any quiz shows they are for fun but will also be of value to your audience if you create one with practical and robust content to educate your customers and market your business.
Adds interaction
A quiz is likely to engage your readers as long as it’s interesting. Make sure it has enough questions, but not too many.
Three questions will leave your audience yearning for more, and on the other hand, 50 questions are too many; no one can answer all those in a single sitting. On the other hand, it is not an exam, so let it be fun and satisfying.
Captures leads
If you send the quizzes to people’s emails, you are likely to get quality leads. Just remember, if people don’t open the email, they will never see your quiz. Luckily, we have a great post on getting those emails open.
Readers who enjoy answering the question will want to know more about your services or products. This will definitely end up giving you some conversions.
Reduced Bouncing Rate
A quiz keeps people longer on your website. This reduces your bounce rate, and it can help your website rank higher with the search engines.
Types of Quizzes and How They Match Your Site
There are different types of quizzes, and finding that matches your site is not too hard. They include:
Personality Quiz
Personality quizzes are the most common. You will find them on social media platforms such as Instagram and Facebook. They are easy to relate with and, therefore, the most shared quiz online.
Score quiz
The Score quiz is also known as a tally quiz. It is a common type of quiz where each question has a point value. At the end of the quiz, you get results based on the total points scored through your answers.
They are formatted like IQ quizzes and use to measure your knowledge regarding a specific topic.
Multiple choice quizzes
These questions come with several possible answers. But only one is correct, and the final score is determined by the number of questions answered correctly.
This type of quizzes is most suitable for educational and professional settings.
Matching quiz
This type of quiz is used in assessments, and images may be used in both questions and answers. So it comes in handy when you want to know a quiz-taker’s understanding of a visual topic or just to market your products.
Knowledge Quiz
A knowledge quiz is used to assess the taker’s knowledge on a specific topic. It comes with multiple answers where only one is correct, and the results depend on the number of correct answers given.
Trivia Quiz
A trivia quiz is similar to a knowledge quiz. Its purpose is to test how much someone understands regarding a topic or several of them. They are ideal for learning and will fit in an education website perfectly.
The Difference between Free and Paid Quizzes
Paid quizzes are appealing, and most people participate in them to make money. Most companies create games such as trivia where their followers answer questions and compete for gift cards and cash prizes.
On the other hand, free quizzes are just for fun; participants do not earn anything; they only learn about a specific topic and enjoy answering the questions.
Some of the most popular Premium Quiz Apps and Plugins are:
Formidable Forms
This quiz is a WordPress form builder plugin and the most advanced you can find. It has an easy-to-use drag and drops form builder. It helps create forms, which are more than the ordinary contact forms.
Moreover, it allows you to create an original quiz from scratch. The results are given automatically, or you can create your grading scale. Besides, after the quiz-taker submits it, they can choose an option for a score to be emailed.
But what makes it stand out are the numerous ways to format the score, including the percentage of answers answered correctly, letter grade, and the total of answers given.
Interact Quiz Maker
Interact Quiz Maker is an app that enables you to make viral quizzes that help you generate leads, traffic, increase social media popularity and enhance conversions.
It makes it easy to create interactive quizzes using a nifty drag and drop builder. It also comes with different styles, designs, colors, and more than 800 quiz templates.
WP Quiz
This plugin is easy to use, especially with WordPress. It is usable with three types of quizzes, including flip cards, personality, and trivia.
In addition, it allows you to add images in the questions and answers. You can also restart a quiz and view the score at the end.
HD Quiz
HD Quiz is a quiz plugin that you can use in your WordPress for free. It allows you to create as many questions as you wish. You can also add GIF images to the questions or answers.
The plugin’s responsive design is remarkable, along with other features such as social media sharing options, quiz time, hints in the questions tooltips, and many others.
Conclusion
People love quizzes, especially when they have to take them to test their knowledge on a specific topic or learn new things. Having a website quiz will also increase engagement on social media and bring more visitors to your site.
As your followers share the results with their friends, they prompt them to visit your site, which means more visitors and interaction.