Running an online business is not for the faint hearted. You have to do a lot to give it maximum exposure. A website is one of the ways to market your business online and reach as many people as you can.
WordPress gives a free platform to create a site for marketing and sales. We have created a Free Blog Starter Guide to get you up and running quickly.
The good thing about this web designing platform is that it comes with many benefits. They aim at marketing your products and services to increase sales. They include:
Table of Contents
WordPress is Free – Open Source
WordPress gives you a free platform to create a website. This means you download the software, install, modify and use it without paying a dime.
You can also choose to get your unique domain name and pay for hosting services. Our favorite web hosting service is Bluehost because its the best for beginners.
However, regardless of which hosting and domain name you use, the domain name acts like the address to your site, and it’s what you share with other users to access your website. The host stores all your website files and should look for a reputable hosting company.
WordPress also gives you free plugins and themes, but you should pay for the WordPress premium version to access quality support and better features. It only costs £3 monthly. If you do not have the basic skills to set up a website, you may hire a graphic designer to customize the website.
Full Control
Most people using the WordPress platform are bloggers. They are not web designers or programmers, so most of them do not have much knowledge about designing websites.
Since it comes with thousands of website templates for free, it is easy for you to find a theme that suits your business perfectly.
They are easy to customize, and they come with an options panel to enable you to upload a logo, change colors, create attractive sliders and customize it 100%. You do not have to deal with any codes.
Besides, you have full over your features website control that allows you to customize the functionality of your blog using plugins.
The plugins enable you to add more features such as membership area, analytics and contact forms. There are thousands of both free and premium plugins. This helps you create the kind of website you want.
Great for beginners
WordPress is excellent for beginners and has an easy to use inbuilt management system. You can download and install it, and it will be ready for use in a few minutes.
Beginners without any technical knowledge can set up a WordPress blog as long as they have a domain name and a host. The good thing is that WordPress provides hosting.
The Admin dashboard comes with features that you need to customize the site layout and heading and create pages to post immediately.
You can keep your website updated because WordPress notifies whenever they have a new version. This allows you to update your website with a single click.
Also, make use of the WordPress backup plugin to protect and keep your data safe in case of hacking. Store the data in a safe remote location.
If you are a beginner and not sure where to create your blog, WordPress should be your number one choice; it has so many benefits.
40% Cent of All Websites Are WordPress Sites
More than 400 million people go online daily, and over 600 WordPress powered sites go live daily. WordPress has taken 40% of all websites online.
They include websites without a CMS or content management system. In short, a third of websites online are powered by WordPress.
This platform is not only suitable for personal blogs and small websites but can also be used by large companies. In fact, big corporations such as Sony Music and Bloomberg use WordPress.
Every year, it continues to expand online and dominates more. There is a reason more and more people are choosing to use WordPress.
Easy to customize
WordPress gives you a variety of choices, which makes it easy to customize your blog.
Most of the themes are available as soon as you install WordPress, and no coding is required. You can go through the list in the theme directory, and you can buy more through the platform and other third party designers across the globe.
You also preview the themes and install them anytime you want to change the look of your website. It is the ultimate platform to make a beautiful blog.
The built-in updates in WordPress, which makes it easy to customize your website. You get a notification alerting you about new WordPress versions and allowing you to update your blog by clicking a button.
WordPress Can Be Multilingual
WordPress can be multilingual. This means you can use the language your targeted audience can understand. It also helps you redirect users of a certain language based on their geographical location. This happens automatically and saves you the pain of paying adverts online.
WordPress gives you two approaches to translate your content. One of them is to translate the content manually. Use human translators for flawless translation.
The second option is not about creating a multilingual site but using machine translations to translate your already existing content. However, you cannot be sure to get 100% quality translation from translation tools.
Manual translation remains the best option if you are looking for high-quality website content.
SEO Friendly
Nothing beats organic listings; even the paid Google search rankings don’t give you much pleasure like a website that appears on the first page of a search due to proper SEO.
WordPress is SEO friendly, and the way to go if you want your blog to rank high with the search engines. Just make sure your website has up-to-date and relevant information, and Google will reward you in kind. This means your website will rank high as long as you practice white SEO.
WordPress is Responsive (Mobile Friendly)
WordPress is highly responsive, and its layout adjusts smoothly regardless of the size of the screen and resolution. The themes are responsive and offer better readability on mobile phones.
You can use your website via a smartphone, laptop or desktop. Also, your clients can view your site using numerous devices without the need to get additional plugins or themes.
Your targeted audience is covered and you penetrate the largest audience that uses mobile phones effortlessly with a WordPress blog.
Great Social Media integrations
WordPress is the most accessible platform to use when looking forward to creating a blog. It allows quick and great social media integrations.
You can create your social network thanks to the free BuddyPress plugin. This plugin is highly flexible, which enables you to easily social media. However, you should have a self-hosted wordpress.org site to use the plugin.
Safe and Secure
WordPress is designed and developed to give users maximum security. It is one of the safest platforms to run a blog. But, no online platform can be 100% risk-free from hackers and other malicious invasions. There are people working day and night to hack other people’s websites.
Create Multiple Websites in a Single Installation
WordPress allows you to use several websites under one installation. You can use your website for blogs, forums, and much more.
This means you build as many websites as you want within a single installation. Actually, you make hundreds of websites, and this is one of the most significant advantages of WordPress.
Another advantage is that WordPress multisite can run many websites via the same login details. It is also possible to install themes and plugins simultaneously without slowing your website.
Great for different types of media
WordPress offers you more than just writing text in your blog. It has an inbuilt media uploader that handles audio, video and images files.
This means it can support Embed websites, and so you embed Instagram videos, YouTube videos, SoundCloud audio and Tweets by pasting the URL on the WordPress post editor.
Increased Exposure
Writing on your blog increases your business exposure. The fresh posts establish you as an expert in your field. Share them on social media platforms to let those following you know what you have to offer. But always make sure your content is accurate and up to date.
The Wrap Up
WordPress is the backbone of most marketing programs. But, unless you create the website and start posting your blogs, you cannot enjoy the benefits.
People interested in your services or products will be searching for you online, and as long as you have used the proper SEO tactics such as keywords, they will quickly find you. It is the fastest way to find new clientele and maintain old ones.
Start blogging and reap the benefits, but be sure to use the right platform, such as WordPress.